Fried-Cassorla Communications, Inc.

Imaginative Direct Marketing and Advertising

7408 Woodlawn Avenue, Melrose Park, PA 19027 Phone: (215) 635-5189 e-mail: Visit

January 24, 2002


For further information, contact: Cindy Taubman: (215) 635-5189

Hedgerow Theatre's New Play Festival to feature staged readings of
Fried-Cassorla's play, Info-Boy!,

May 6 & 8

Melrose Park, PA Melrose Park, PA - An infomercial executive invents the ultimate cure for depression -- BluesBlockers. These are sunglasses that banish the blues permanently -- or do they?

Actors at a reading of Info-Boy! by Albert Fried-Cassorla.

  The serio-comic work will be given a public staged reading on Monday, May 6th, and Wednesday, May 8th as part of an extensive New Play Festival being offered to the theatergoing public by the Hedgerow Theatre. The May 8th event will be for members of the Philadelphia Direct Marketing Association, which has endorsed the event. However, the public is invited to attend on either date. The Hedgerow Theatre, located in Media, Pennsylvania, is the nation's oldest residential theater company. The New Play Festival begins on March 28th and runs until May 12th, featuring two mounted productions and several script-in-hand play readings.

In Info-Boy!, a middle-aged infomercial executive faces many conflicting pressures: the desire to be close to his adult daughter, a drive to make his newest venture succeed, and the passionate attentions of his producer/lover. Blues-Blockers are only his latest amazing venture. These are ultraviolet powered sunglasses that elevate peoples' moods. Cure or scam? The play lets you decide. Also included in the play are funny mini-infomercials, and an original audience-participation sing-along of the original tune, "Get Your New BluesBlockers." While the play is satirical in many respects, it also includes serious character portraits, and presents complex business and relationship conflicts. This presentation by skilled actors will include staging and props.

Albert Fried-Cassorla is a Philadelphia region playwright, author and direct marketer, and president of his agency, Fried-Cassorla Communications, Inc. He also serves as board member of the Philadelphia Direct Marketing Association and is president of his neighborhood group, Melrose Park Neighbors Association. Mr. Fried-Cassorla is a member of the Philadelphia Dramatists Center (PDC), which has helped develop this play. The Hedgerow Theater is at 63 Rose Valley Road, Media, PA. Tel: 610-565-4211. Web site: To see a detailed description of this play, see photos from a prior reading, or even read the full text on-line, just click on and click on Plays.

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