Fried-Cassorla Communications, Inc. Imaginative Direct Marketing and Advertising

October 15, 2002


For further information, contact: Cindy Taubman: (215) 635-5189



Cooper Hospital succeeds with
Fried-Cassorla Patient Recruitment Letter

A direct mail recruitment letter written by Albert Fried-Cassorla has enabled Cooper Medical center recruit patients into a new blood pressure medication clinical trial.

The program is designed to recruit patients for a clinical trial that tests the relative advantages of two blood pressure control


medications, Telmisartan and Ramipril, as well as other medication combinations.

The letters are mailed out by Cooper's staff in small batches to highly qualified patient from former programs who meet the new program's guidelines. Physicians are also contacted in advance, to be sure that their patients' participation is appropriate.

According to Patricia NiBlack, who heads up recruitment for the program, "The letter has definitely made our job easier! I review charts and mail them out," says, We've had sign-ups, and we're definitely pleased."

The letter may be viewed at: Then go to the Success section and choose the Cooper Medical story.


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Fried-Cassorla Communications, Inc. is a full service advertising agency specializing in direct marketing, electronic marketing, e-mail, and web design. Since 1988, the company has generated over $220 million in sales for such prestigious clients as Merck & Co., UNISYS, GMAC, CIGNA, and firms of every size.

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