Fried-Cassorla Communications, Inc. Imaginative Direct Marketing and Advertising
7408 Woodlawn Avenue, Melrose Park, PA 19027 ¨ Phone: (215) 635-5189 Fax: (215) 635-0461 e-mail: firstname.lastname@example.org
Discover resources for marketers! Visit http://www.fried-cas.com
|June 26, 2000 FOR IMMEDIATE RELEASE:
|For further information, contact: Joseph McAllister: (215) 635-5189
Melrose Park, PA Using a combination of powerful creative work, leading-edge print technology, and good old-fashioned direct marketing fundamentals, Fried-Cassorla Communications (FCC) has achieved impressive results for industry leader
GMAC-RFCs HELOC (Home Equity Line Of Credit) program. The FCC mailer yielded over a 300% improvement in Line of Credit usage than an earlier control mailing.
FCC worked with the mortgage finance giant on a digitally personalized full-color self-mailer a first for GMAC. The objective of this mailing was to convince current Home Equity Line of Credit (HELOC) owners to expand their coverage as a cost-effective alternative means to paying their tax bills.
Proving that imaginative advertising and sound marketing principles can co-exist, the GMAC-RFC self-mailer was both an eye-opener and a mailbox burner.
The self-mailer was digitally printed no laser was used. All images and type were produced in one pass on both sides with a digital printer. The digital printing technology was merged with customer specific data such as family name and amount available in each customers line of credit. The mailing was specifically timed with the tax season.
The Fried-Cassorla GMAC-RFC mailer pulled $25.7 million in utilization after 60 days, versus the unsolicited control group's total of only $8.1 million total. FCC's mailing achieved more than $12 million in additional revenues after only 30 days of tracking and yielded a total $17.6 million for 2.2 times more in additional Line of Credit usage than the control group!
"As always, our focus is on results. The numbers are impressive and they make us both proud and happy," says company president Albert Fried-Cassorla. "It's extremely important that we were able to please our client, GMAC-RFC with these results." To view the eye-catching graphics of the GMAC mailer in full size go to www.fried-cas.com and click on "Success Stories."
Fried-Cassorla Communications, Inc. is a full service advertising agency specializing in direct marketing, electronic marketing, e-mail, and web design. With over a dozen years of dedicated service, the company has generated millions in sales for such prestigious clients as GMAC, Unisys, Summers Laboratories, CIGNA, Merck & Company, and other firms.
FCC has also launched a new pharmaceutical database marketing resource web site at http://www.pharmagination.com. The site specializes in successful direct and database marketing case histories in the prescription and OTC pharmaceutical fields.
Fried-Cassorla Communications looks forward to helping your company succeed next. Meanwhile, our focus remains the same imaginative advertising, innovative marketing techniques, and impressive results for all of our clients.
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