Scott Paper

Scott Paper Company "Winning Hand Kit"

Scott's challenge was to reach property managers of class-A commercial office space and to persuade them to switch to the Scott's brand of Scottfold premium bathroom towels. Fried-Cassorla Communications, Inc. developed an imaginative "winning hand" campaign, featuring a playing card action device and intense use of personalization.

This direct mail program is now running nationally, followed up by outbound telemarketing calls. This program has this far delivered a 28% response in requests for appointments, and the program is being expanded. We managed all phases of the project, including: from initial consulting/brainstorming, market research, creative concepts and layouts, copywriting, design, printing, mailing, portions of outbound telemarketing and database-building.