Fried-Cassorla Communications, Inc. Imaginative Direct Marketing and Advertising
June 4, 2004
FOR IMMEDIATE RELEASE:
For further information, contact: Cindy Taubman: (215) 635-5189
Fried-Cassorla Communications helps DRCS succeed with new exhibit booth
Melrose Park, PA -- Fried-Cassorla Communications (FCC) has assisted Direct Response Computer Services (DRCS) in creating a successful new exhibit booth.
FCC helped by writing copy and providing and design ideas and complex illustrations. FCC then worked closely with both the client and with Atlantic Skyline Displays, which produced the booth.
DRCS is a firm specializing in data processing and printing, serving many of the nation's leading direct marketing firms.
Among the unusual design elements were a three-headed dragon, a creature that merited its own adjacent banner stand. The dragon design arose from a joint effort between Lorraine Bovell of DRCS and Albert Fried-Cassorla of FCC, and was initially developed for a DRCS ad campaign. FCC commissioned and directed a highly detailed custom illustration for this purpose.
In the main booth area's design, a large mailbox and computer graphic
naturally suggested the mail and data processing services provided by DRCS.
To add drama, Peter Bovell of DRCS purchased and hand-painted a large actual
mailbox to complement the one in the graphic, further drawing attention.
You might wonder if this meticulously created booth was worth the trouble. Peter Bovell of DRCS comments: "The booth and the Expo were a tremendous success for us. Many people were just struck by the design and began conversations. As a result, I have many qualified leads. This has been a great success for us - and we're coming back next year!"
Fried-Cassorla Communications has assisted several companies with their exhibit booth needs. Most recently, the agency assisted International SOS, a firm providing travel assistance services. That story is provided in detail at www.fried-cas.com/success.
Fried-Cassorla Communications, Inc. is a full service direct response agency specializing in direct marketing, electronic marketing, e-mail, and web design. Since 1988, the company has generated over $220 million in sales for such prestigious clients as Merck & Co., UNISYS, GMAC, CIGNA, and firms of every size.